AMAZON UPDATE 2026
Amazon is already replacing titles that are too long, step by step, and decides itself which wording your listing shows. With Eselt you stay in control: see all affected products at a glance and fix the titles in one go – without opening every listing individually in Seller Central.
Since July 27, a 75-character title limit applies to most categories.
Important extra information can be moved into the item highlights.
Amazon is already replacing titles that are too long – and picks the wording itself.
Connect your Amazon account, import your listings in bulk and use one simple filter to see which titles are too long.
Shorten titles to 75 characters and add matching item highlights in bulk.
Send all adjustments directly from Eselt to Amazon.
Connect Amazon, bulk edit titles and item highlights and send the changes back to Amazon.
Since July 27, Amazon limits product titles to 75 characters for most categories. Titles that are too long are already being adjusted step by step by Amazon's automatic recommendations.
Connect your Amazon account to Eselt and import your listings. Then filter your products by title length and instantly see which titles are longer than 75 characters.
Item highlights are additional short pieces of information about the product, for example material, area of use or special features. Important details that no longer fit into the title can go there with up to 125 characters.
No. You simply connect your Amazon account to Eselt. Your listings are imported and Eselt automatically shows you which titles should be adjusted.
No. You stay in full control: changes are only applied once you edit titles and item highlights in Eselt and actively send them to Amazon.
Yes. Titles and item highlights can be adjusted together in bulk editing and then sent to Amazon in one go – especially with hundreds of products this saves a lot of time compared to manual work in Seller Central.
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